April 23, 2012 , Beijing - Today, the Chrysler brand announced its return to the China market at the 2012 Beijing International Automotive Exhibition. To commemorate this important occasion, Chrysler unveiled the 2012 Chrysler 300C Ruyi Design Concept Car, a vehicle based on the innovative Chrysler 300C sedan and catering to the tastes of Chinese customers.
Chrysler has brought to the 2012 Beijing Motor Show a special version of its 300C sedan that will be released on the Chinese market only, the 2012 Chrysler 300C Ruyi Design Concept Car. In order to celebrate the return of the American manufacturer on the Asian markets, the 300C has been painted with a special Maximum Steel black color that emphasizes the elegance of the model without affecting its athletic looks. Chrysler said the 2012 Chrysler 300C Ruyi Design Concept Car was inspired by traditional Chinese symbols for authority, prosperity and good luck. A ruyi (the name means "as one wishes") typically is a curved decorative object exemplifying beautiful design and precious materials.
On hand to introduce the 2012 Chrysler 300C Ruyi Design Concept Car at the Beijing auto show was Saad Chehab, President and Chief Executive Officer — Chrysler Brand, Chrysler Group LLC. Said Chehab, “We celebrate our reentry into China with a vehicle that symbolizes an auspicious beginning for the Chrysler brand. By integrating our distinctive American design and technology with timeless Chinese inspiration, we are looking to attract an emerging set of customers who are driven and dare to be different. We look forward to gathering the reaction of Chinese customers to the Chrysler 300 Ruyi, to surprise them with future models incorporating elements that we can see today in this design concept car.”
Arriving to China will be the Chrysler 300C Luxury Series, designed to be the most luxurious and fuel-efficient Chrysler flagship sedan ever. Exclusive interior features include ultra-premium leather and hand-sanded matte wood trim, power-adjustable front seats, and ventilated and heated front and rear seats. On the exterior, large polished-face aluminum wheels and platinum-chrome accents give the Chrysler 300C Luxury Series an upscale look. Premium amenities include the segment's largest touchscreen infotainment system and many more state-of-the-art amenities and connectivity features.
The Chrysler 300C Luxury Series features the ZF 8HP45 eight-speed automatic transmission paired with the 3.6-liter Pentastar V-6 engine for better power, performance, refinement and fuel efficiency. Exclusive paintjob aside, this limited edition 300C comes with a newly designed set of 22″ 10-spoke alloys and a mildly revised front end, now featuring a slightly different grille and a newly designed bumper. From a mechanical point of view though, the original 300C powertrain has been left untouched, with its 292 hp 3.6-litre V6 Pentastar engine for better power, performance, refinement and fuel efficiency. 8-speed automatic gearbox and rear-wheel drive being its main, basic features.